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CareersProduct Line Manager, Low Speed Mobility (LSM)
Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.
Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.
Summary of Responsibilities
As Product Line Manager, Low Speed Mobility (LSM), you actively oversee all aspects of Yamaha Personal Transport Vehicle and Limited Speed Vehicles including product planning, strategic execution, sales programs and promotions. You will be actively involved with business-to-business relationships, dealer network creation, provide direction for accessory development and assist with go to market campaigns.
Your primary objective is to lead all LSM initiatives from end to end across the organization and drive growth for the category.
- Represent Yamaha Motor Canada (YMCA) as lead contact in working with Yamaha Motor Corp (YMC), Yamaha Golf Car (YGC) and other Yamaha distributors on an ongoing basis during new model development. Participate in product validation, target customer identification, marketing planning and execution of new models.
- Perform specific market research, analysis and reports which includes detailed competitive analysis of pricing and features & benefits that supports the positioning of our current & new models.
- Develop a high level of product knowledge and market information that can assist in the positioning of key models. Prepare and present educational training materials for Dealers, Staff, partners and media that support new product introductions.
- Work directly with the Parts & Accessories Development team to introduce relevant accessories. Localize accessory development where required to improve cost competitiveness and receptibility to the market.
- Ensure product corresponds to changing compliance and regulatory requirements at the Federal, Provincial and Municipal levels.
- Provide national strategy to Network Development Team in establishing a dealer and OEM partner network in line with organizational targets.
- Implement Territory Strategic Planning (TSP) to maximize dealer engagement and expand market presence. Jointly develop sales target with the Director to ensure clear expectations to the Field team.
- Lobby on behalf of Yamaha to positively impact legislation for the greater industry.
- Solicit and create partnerships with government and commercial agencies to increase sales.
- Manage and administer the LSM budget to ensure programs and promotional spend achieve targets while staying within desired budget
- Develop and create all LSM sales programs (Wholesale & Retail) to ensure target and profitability achievement.
- Ensure vetting and support of marketing initiatives to promote program launches and customer visibility.
- Focus on sustainable profitability by minimizing promotional expense and adding value to Yamaha ownership.
- Support and direct Marketing Coordinators at various Media & PR Events, Consumer shows, demonstration rides and content creation as required.
- Prepare reporting or information materials related to the LSM product group for corporate requirements and dealer meetings. Assist with special projects as required.
Product Planning
Strategic Execution
Sales Promotion
Organizational Support
- Degree/Diploma: Post-secondary, university preferred
- Program of Study: Sales, marketing, business related
- Years of Experience: Minimum 10+ years
- Type of Experience: Sales & Marketing, PTV and/or LSV background
- In depth market and product experience, industry and technical knowledge and relationships
- Strategic self-starter with strong program management skills
- Ability to lead change and act as a change agent
- Ability to identify, prioritize and articulate highest impact initiatives
- Exceptional communication skills with the ability to influence both internal and external
- Strong business and financial acumen; develops and manages budgets responsibly; demonstrates ability to read and interpret financial and sales data
- Strategic planning and sales skills and the ability to work across departments to achieve objectives
- Occasional national travel within Canada
- Occasional travel internationally
Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
