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OUR COMPANY
Adventure On
Since 1973, Yamaha Motor Canada has provided many customers from coast-to-coast with products that have led to greater enjoyment of and fulfillment in both their work and leisure time. Whether you choose to explore our beautiful, vast and rugged country by land or water, we have a product designed to exceed your expectations.
OUR HISTORY
The Spirit of Challenge
It all began when then president of Nippon Gakki (now Yamaha Corporation), Genichi Kawakami, used machining equipment from the production of metal airline propellers to develop the first Yamaha motorcycle: the YA-1. From there, Yamaha moved with determination from one challenge to the next, using an in-depth knowledge of engines to diversify its product offerings. Today, Yamaha continues its commitment to developing innovative products that will enrich the lives of enthusiasts around the globe.
OUR PHILOSOPHY
Creating Kando
Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value. Yamaha strives to create Kando through Innovation, Excitement, Confidence, Emotion and Ties. These values are at the core of everything we do.
YAMAHA RACING
See You On the Podium
Racing is more than just winning. Racing helps to improve the products that we sell, playing an important role in the continual development of our cutting edge products. Racing allows us to showcase our technology, performance and reliability in some of the most extreme conditions. Sometimes success comes our way and some times it does not. The thing that is a constant however, is the effort and dedication that it takes to win.