In 2013, BLU CRU began as a simple initiative designed to support Yamaha’s racing efforts and top-level teams. While it was initially racer-focused, an unexpected social movement took shape as everyday Yamaha owners claimed BLU CRU as their own identity.
This passion inspired us to evolve BLU CRU into a broader customer loyalty initiative focused on Racing, Training, and Family.
Now, BLU CRU has become a global initiative with international collaborations, training camps, and events designed for every rider.
Each year, Yamaha holds 3 corporate sponsored Rider Appreciation Days for customers in the West, Central and Eastern regions.
Rider Appreciation Days are a thank you to our loyal customers and provide a fun and casual day at the track doing what we love.
Yamaha owners are invited to enjoy a free day of riding courtesy of Yamaha!
Other activities can include dealer demos, new product displays, clinics by our top pros, and a free lunch!
Each year at the Western Canadian Amateur National (WCAN), Eastern Canadian Amateur National (ECAN) and Walton Grand Amateur National Championship (TransCan), Yamaha awards the top point scoring amateur Yamaha rider the use of a YZ of their choice and up to $2500 in parts for the following season.
The Factory Ride Award recognizes bright future stars of our sport and paves their way into the pro class.
Join the ranks of previous winners including Dylan Wright, Jeremy McKie, Tanner Ward, and Marco Canella, Asher Brown, Bobby Gravel and Liam Dodds. Who will be this season’s big winners?
In 2024, Yamaha Motor Canada participated in its first global SuperFinale. Canadian amateur Yamaha riders were selected to participate at SuperFinale in conjunction with Motocross Of Nations.
For 2025, Yamaha is committing spaces for up to 9 Canadian amateurs to compete at the 2025 SuperFinale, being held at Motocross of Nations at Ironman Raceway in Crawfordsville, Indiana, USA.
Canada will have (3) representatives in each of the 65, 85 and 125 classes.
How to qualify?
Yamaha will take the best finishing Canadian racer at WCAN, ECAN and TransCan in each of the 65, 85 and 125 classes.
*Should a rider be a top finisher in multiple national events, the next best finisher in the same class will be selected to represent.
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