Blu Cru

In 2013, BLU CRU began as a simple initiative designed to support Yamaha’s racing efforts and top-level teams. While it was initially racer-focused, an unexpected social movement took shape as everyday Yamaha owners claimed BLU CRU as their own identity.

This passion inspired us to evolve BLU CRU into a broader customer loyalty initiative focused on Racing, Training, and Family.

Now, BLU CRU has become a global initiative with international collaborations, training camps, and events designed for every rider.

Customer Appreciation Days

Join us for a ride, a demo, or just an opportunity to talk bikes

Racing

Keep up to date with the insiders of our sport

Demo Rides

Check out the latest demo rides near you

New Product Launches

Check out some of the latest bikes and accessories from Yamaha

Technical Information Sharing

Tune in for pro tips on riding and bike maintenance

INVESTING IN
BLU CRU'S FUTURE

In 2024, Yamaha Motor Canada participated in its first global SuperFinale. Canadian amateur Yamaha riders were selected to participate at SuperFinale in conjunction with Motocross Of Nations.

For 2025, Yamaha is committing spaces for up to 9 Canadian amateurs to compete at the 2025 SuperFinale, being held at Motocross of Nations at Ironman Raceway in Crawfordsville, Indiana, USA.

Canada will have (3) representatives in each of the 65, 85 and 125 classes.

How to qualify?

Yamaha will take the best finishing Canadian racer at WCAN, ECAN and TransCan in each of the 65, 85 and 125 classes.

*Should a rider be a top finisher in multiple national events, the next best finisher in the same class will be selected to represent.

JOIN THE
BLU CRU TEAM

Each year at the Western Canadian Amateur National (WCAN), Eastern Canadian Amateur National (ECAN) and Walton Grand Amateur National Championship (TransCan), Yamaha awards the top point scoring amateur Yamaha rider the use of a YZ of their choice and up to $2500 in parts for the following season.

The Factory Ride Award recognizes bright future stars of our sport and paves their way into the pro class.

Join the ranks of previous winners including Dylan Wright, Jeremy McKie, Tanner Ward, and Marco Canella, Asher Brown, Bobby Gravel and Liam Dodds. Who will be this season’s big winners?

RIDE WITH
BLU CRU

Each year, Yamaha holds 3 corporate sponsored Rider Appreciation Days for customers in the West, Central and Eastern regions.

Rider Appreciation Days are a thank you to our loyal customers and provide a fun and casual day at the track doing what we love.

Yamaha owners are invited to enjoy a free day of riding courtesy of Yamaha!

Other activities can include dealer demos, new product displays, clinics by our top pros, and a free lunch!

BLU CRU

What is BLU CRU?

When you join BLU CRU, you’ll be the first to know about exclusive events and promotions