Product Line Manager, WaveRunner, Sport Boat, & Boat Sales
Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.
Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.
Summary of Responsibilities
As the Manager, WV, SP & Boat Sales you will play a pivotal role in implementing and overseeing the Marine sales strategy through program creation and implementation. Your primary objective will be to drive growth and profitability while supporting many key marine functions across the organization in addition to managing G3/Skeeter distribution for Canada.
This role will manage and be the Canadian lead for WV/SP product management end to end.
- Manage, develop, and create all Marine sales programs (wholesale & Retail) to ensure ourYamaha business remains competitive and as a market leader.
- Ensure vetting and support to marketing post program to ensure accuracy across all channels.
- Run Competitive analysis with all industry programs.
- Achieve National Sales Targets for all product lines including G3 & Skeeter through a strategic approach, ensuring timely delivery and optimal inventory management.
- Conduct quarterly Strategic market visits to understand our dealer network and relevant markets.
- Develop product plan requirements based on market input, data, and research. Work with Yamaha Japan and their affiliates to confirm mid-term product plans and be the leading voice for Yamaha Canada future needs.
- Communicate detailed product information to all internal departments with ongoing support.
- Be the Canadian Lead for GCoPP for WV.
- Create and implement Territory Strategic Planning (TSP) to maximize dealer engagement and expand market presence, driving growth and revenue generation.
- Plan and implement dealer development targets to ensure clear direction to our National Field Manager.
- Manage a comprehensive B2B strategy for each product line.
- Work closely with other departments such as marketing, logistics, and finance to ensure seamless operations and alignment of strategies through proactive communication.
- Coach and develop direct reports through ongoing training, performance and, management to ensure growth and continuity in achieving department and corporate goals.
Sales Programs
Sales Targets
Product Management
Strategic Planning
Business to Business
Collaboration
Team Leadership
- Degree/Diploma: Post-Secondary, University Preferred
- Program of Study: Sales, Marketing, Business Related
- Years of Experience: Minimum 5+ years
- Type of Experience: Sales
- Strong leadership skills.
- Strategic self-starter with strong program management skills.
- Experience selling across multiple product categories.
- Ability to lead change and act as a change agent.
- Ability to identify, prioritize and articulate highest impact initiatives.
- Exceptional communication skills with the ability to influence both internal and external.
- Strong business and financial acumen; develops and manages budgets responsibly; demonstrates ability to read and interpret financial and sales data.
- Strategic planning and sales skills and the strategy and tactics to lead the team to success.
- Frequent national (within Canada) travel.
- Occasional international travel.
Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

